A Fusion of History and Technology

Panasonic has announced a revolutionary project that combines its rich business heritage with the capabilities of artificial intelligence (AI) . The company plans to virtually “resurrect” its founder, Kōnosuke Matsushita , who passed away in 1989, using a generative AI model designed to replicate his communication, reasoning and leadership style.

How will Matsushita's AI work?

The project relies on the use of advanced AI technology to recreate Matsushita's thinking and personality. Panasonic has collected thousands of historical documents, speeches, interviews and business decisions made by its founder to train the model. This will enable employees to:

• Interact virtually with Matsushita through real-time conversations.
• Receive guidance based on your business principles.
• Gain unique insight to solve modern business challenges.

A Virtual Mentor for the New Age

The company seeks to leverage this recreation of Matsushita as a virtual mentor for current and future generations of employees. The founder’s values ​​of leadership, strategic vision and business ethics have been central to Panasonic since its inception, and this project aims to ensure that his legacy continues to guide the company in the years to come.

Impact of AI on Business Management

The use of generative AI in a business context marks a milestone in how companies can preserve and transmit their organizational culture. Panasonic is not only adopting advanced technology, but is also redefining the way companies can learn from their past to meet the challenges of the future.

This approach could also inspire other corporations to explore ways to preserve the wisdom of iconic leaders, using artificial intelligence to overcome the limitations of time.

Reactions and Expectations

The announcement has generated mixed reactions. While some praise Panasonic's innovation and vision, others question the ethical aspects of recreating the personality of a deceased individual. Despite this, most agree that this project underlines Panasonic's commitment to innovation and its respect for the company's history.